SaaS & Ecommerce
Recurring revenue models, complex billing flows, and disconnected platforms often challenge financial clarity for SaaS and Ecommerce companies.
Ascend connects your revenue engine to reliable, investor-ready financial systems - so complexity never clouds your growth.
How we help
We help digital-first businesses build integrated accounting systems that align with high-volume transactions and subscription revenue models. From connecting CRMs and payment gateways to building investor-grade reporting and forecasting tools, our controllers and CFOs bring structure and discipline to rapidly growing firms.
Ascend equips clients to reduce manual work, cut error rates, and present clear financial narratives to internal and external stakeholders - especially during funding rounds, audits, or exits.
“Billing was a nightmare, with our CRM and accounting completely disconnected… We cut manual billing work by 75%, and errors are practically zero now.”
Case Study: SaaS Client
The Challenge:
A mid-growth SaaS company faced chronic revenue reporting delays caused by disconnected CRM and accounting systems. With 3,500+ recurring subscriptions and complex renewal terms, the manual reconciliation process consumed 36+ hours per month and introduced a significant error rate, undermining board and investor confidence.
The Solution:
Ascend conducted a full systems audit, mapped the end-to-end revenue workflow, and implemented an automated integration between the CRM and accounting platform. The team also introduced a deferred revenue schedule tied to actual contract terms and trained staff on the new workflow. Error rates dropped to under 1%, month-end close time was cut by 5 business days, and the client successfully completed a Series B due diligence process with clean financials.
“Billing was a nightmare… Our CRM and accounting completely disconnected. We were manually reconciling 4,500+ transactions every month, and our error rate hovered around 8%. Ascend’s controller came in, mapped the flow, and built an integration that cut manual work by 75% and got our error rate under 1%. Our month-end close now takes 5 days instead of 12.”